![]() ![]() The scanning, uploading, and distribution of this book via the Internet or any other means without the permission of the publisher is illegal and punishable by law. ![]() Produced in the United States of America.įor a hard copy book: No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise, without the prior written permission of the publisher, SAS Institute Inc.įor a web download or e-book: Your use of this publication shall be governed by the terms established by the vendor at the time you acquire this publication. Segmentation Analytics with SAS® Viya®: An Approach to Clustering and VisualizationĬopyright © 2021, SAS Institute Inc., Cary, NC, USAĪll Rights Reserved. ![]() Segmentation Analytics with SAS® Viya®: An Approach to Clustering and Visualization. The correct bibliographic citation for this manual is as follows: Collica, Randall S. Segmentation Analytics with SAS® Viya® An Approach to Clustering and Visualization Randall S. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective. Platform of SAS Viya for the purposes of clustering and segmentation. This book is designed for analysts, data miners, and data scientists who need to use the all in-memory Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. ![]() Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. Better understand your customers using segmentation analytics in SAS Viya! ![]()
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